Training on Strategic Communication for Managers and Executives

Introduction

This training course for communication practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals.

Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix. Special topics will be covered to enrich participants work. For example,

• Emerging media; power of social media for campaigns
• Fundraising
• Power of story-telling
• Advocacy approaches

Course Objectives

At the end of this course the participants will be able to:

• Participants learn how to lead and manage Communication Units or departments;
• Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives;
• Plan, Execute and Evaluate a Comprehensive Communications Strategy
• Pick the choice and plan for Policy Advocacy or Behaviour Change. Strategies may include: Community Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC) and Information Education and Communication (IEC) campaigns; strengthen internal communication;

• Incorporate Results Based Management to the Communication strategy;
• Refine their Organizational Branding
• Get internal “buy –in” among board and strengthen internal communications among staff, volunteers and other key stakeholders and ensure key messages are consistently echoed throughout the organization;
• Develop Crisis Management Plan to deal;
• Make informed choices about communications resources;
• Harness Social Media, Internet marketing, digital technologies drive awareness, build communities and connect with volunteers, supporters and advocates

Duration

5 days

Who Should Attend

Communication and PR Executives and Managers (and others responsible for strategic communication) from: Government, Non Profit Organizations (NGOs), Civil Society Organizations (CSO), Training Institutions, Research Institutions, Faith Based Organizations, Private and donor organizations, among other organizations.

Course Content

Frameworks and blueprints for communication strategy

This module covers how to design and develop a PR strategy using systematic processes.

• Communication strategy best practice and success factors
• Making strategy clear, simple and practical
• Step-by-step processes for creating a communication strategy
• Practical workshop

Evidence-based communication strategy

This module covers how to use objective research techniques to create a properly targeted communication strategy.

• Qualitative communication research: interviews, focus groups, observation
• Analyzing and assimilating stakeholder research
• Quantitative communication research: content analysis, surveys, polling
• Setting evidence-based communication goals and key performance indicators (KPIs)
• Case study examples

Defining strategic goals and objectives

This module covers specialized techniques for developing complex PR strategies.

• Integrating communication strategy with organizational strategy
• Aligning communication goals with business goals
• Evaluating which issues communication should target
• Defining values, personality and voice for strategic communication

Securing management support for communication strategies

This module covers how to get buy-in from the top for ambitious PR strategies.

• Working with management to empower the communications function
• Communication and the Board: managing a charged relationship
• Presenting communication in the language of management
• Working with other departments and securing their support
  

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: training@upskilldevelopment.com Tel: +254 721 331 808

Training Venue

The training will be held at our Upskill Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Upskill certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: training@upskilldevelopment.com, +254 721 331 808

Terms of Payment: Unless otherwise agreed between the two parties payment of the course fee should be done 3 working days before commencement of the training so as to enable us to prepare better.

Online/ On-site Training Dates